It's been a long, cold winter for many riders in the northern hemisphere but there is finally light at the end of the tunnel. To help kick off the riding season, BMW is encouraging riders in Europe to head out to their dealerships on March 19th through their "Get On!" campaign.
The punchy Get On tag line is simple and effective but even more fun are the dynamic images created by famous British photographer Rankin, which will be turned into posters, flyers, banners and showroom displays. The eye-catching images show the rider propelled through the air towards his bike, limbs outstretched and ready for contact.
The campaign encourages riders to see the newest BMW models, accessories and riding gear and while at their dealership, to pick up a 24-page new season brochure.
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